I Saved Theatre Campaign

IT’S BEEN SEVEN MONTHS, AND WE’RE STILL SHUT DOWN. BUT WE’RE STILL HERE…

​On November 1, 2020, The “I Saved Theatre” Campaign will premiere to give our audiences an opportunity to make an important statement while supporting Brüka Theatre, Good Luck Macbeth, and Reno Little Theater while simultaneously investing in some delightful apparel- just in time for the holidays and the new year.

​It was March 13th, 2020, GLM, Brüka, and RLT made the difficult, but necessary, decision to close our theatres. Like many businesses, this closure was abrupt; a closure that we had not emotionally or financially prepared for. What we thought would be a couple of weeks, or at worst a month-long hiatus, has turned into an eight-month ordeal; an ordeal whose end isn’t likely anytime soon. During this time though, we were, and are, inspired by the image of the Ghost Light; so much so we named our creative collaboration after it. Like the iconic ghost light, we hoped to be a guiding beacon in the dark times. We recognized that our solidarity resulted in unprecedented strength and unshakable fortitude.

​While our theatres have been the grateful recipients of CARES Act and other Funding and generous donations from local foundations and individual community members, the pandemic has resulted in a collective devastating loss estimated at $600,000 through 2020- and in order to see our way through this pandemic, we need your help.

​To say it is a very difficult time for our industry is a massive understatement. But we believe the spirit of theatre goes beyond any of the walls in which it is contained, and it will endure. It is our fervent hope that through this terrible time, we remember that as humans we have always, in our collective history, sought out live performance of every kind because we need each other, and we need that connection that only being in a space watching artists do their work can bring. If you support this campaign, when all of this is truly over, you will know that you did your part to ensure theatre lives on in Reno.